This project revolves around the creation of a touristic brand for el Palo, one of Malaga’s neighborhoods. The purpose of this brand is to reflect the values and culture of this neighborhood, thus insisting on the distinguished nature of the destination which differentiates itself from other available options.

Final degree project 
Branding, Motion, SoMe

Through design and photography, we have created a unique identity which is consistent with the needs of both tourists and locals. This identity consists of basic aspects (logo, typography, colors, etc.), printed graphic pieces (photobook, posters, stationery, etc.), digital pieces (website and RRSS) and initiatives and campaigns.